For example, if you own a bakery in New York City, using keywords like "New York City bakery" or "bakery near me" can help you rank higher in local search results.

In general, a “Flat” site architecture is better for SEO. A Flat Architecture means that users (and search engine crawlers) can reach any page on your site in 4 clicks or less.

Content written for SEO is typically optimized around a specific keyword. And when it comes to search engine optimization, make no mistake: Content is KEY.

Structured data are organized pieces of information in the form of code snippet that helps search engines better understand what the website's content is about.